Why do we promote freeze dried fruit powders? The key advantage of freeze drying is that the food is preserved at the peak of ripeness and nutrient content. This compares favorably with fresh produce. To ensure that produce is ripe and ready to eat at the grocery stores, it must be picked days or even weeks earlier, long before it’s actually ripe. The assumption is that the produce will continue to ripen as it travels, but the ripening of produce is an inexact process that keeps fruits languishing in the produce bin at the store. Imagine if produce was allowed to ripen on the plant, picked it at peak ripeness, and then preserved until consumers were ready to eat it? This is the benefit of freeze-dried foods.